Project Case STUDY

Shoal Group recently inaugurated its new head office, a state-of-the-art facility located in Butterfield Business Park, Luton.

This facility encompasses 15,000 square feet of office space and an additional 70,000 square feet designated for warehousing. In 2020, Shoal Group merged two established businesses to foster future growth and streamline operations. This merger necessitated the consolidation of various teams under one roof. Habit Action was entrusted with the comprehensive fit-out of the new facility, including coordination with the developer.

Habit Action focused on understanding the distinct business cultures and facilitating their integration. A crucial aspect was creating an attractive and collaborative workspace, especially important given the long commutes for some employees.

The primary objective was to unify the diverse teams from the merged businesses, encouraging a cohesive culture.

The project involved creating a collaborative environment that promoted a single, unified Shoal Group identity. This was particularly challenging as they had never undertaken a project of this scale. Habit Action managed the developer interactions, significantly reducing the burden on their management. The new office space has streamlined their operations, facilitating business growth and scalability. A notable feature is the automation of part of the warehouse with a new robotic system called Geek+, enhancing efficiency.

Habit Action played a pivotal role from inception, acting as both designers and project managers. The facility houses various departments including sales, marketing, business development, accounts, HR, and IT, all within the office space. Additionally, there is a light production area and a warehouse equipped with the innovative Geek+ robotic system for product picking and packing.

Shoal Group aimed to meet ambitious sustainability goals, achieving a BREAM excellent rating. Sustainability features include solar panels on the roof and advanced rainwater harvesting technology.

The consolidation required amalgamating three different locations into one central head office and warehouse. The challenge was merging three distinct cultures into a single, cohesive environment. Our involvement from the early stages with the development team and the main contractor was crucial.

The Shoal Group name inspired a design that embodied teamwork, akin to a shoal of fish. Nautical themes and aquamarine colors were employed to create a welcoming, calming environment. The design included flexible spaces to support ongoing and future business growth.

Shoal Group recently inaugurated its new head office, a state-of-the-art facility located in Butterfield Business Park, Luton.

The primary objective was to unify the diverse teams from the merged businesses, encouraging a cohesive culture.

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