Workplace strategy lies at the heart of our designs. It's central to every decision we make - a perfect blend of insight, data, intuition and creativity that we apply uniquely to every individual client challenge or project. We use workplace strategy to understand clients present and future needs and it’s a vital step to deliver spaces in which people excel and businesses thrive.
What is Workplace Strategy and Why Have One?
Workplace strategy is the dynamic alignment of an organisation’s work patterns with its work environment to enable peak performance and reduce costs, according to Wikipedia.
Work has changed - and so have workplace needs. While agile working isn’t new, it has never been more essential. As we adapt to new patterns of working, a tailored workplace strategy ensures your organisation can perform at its peak, now and into the future.
What Are the Benefits of Workplace Strategy?
ENHANCE COMPANY CULTURE Use this process as a catalyst for enhancing your culture, bringing people together.
BOOST PRODUCTIVITY Give employees a working environment calculated to help them perform.
ATTRACT THE RIGHT PEOPLE A thoughtful workplace speaks volumes to potential recruits and reinforces your brand to clients.
CLIENTS
We work with global brands throughout Europe.
Navigating Hybrid and Full-Time Workspaces
The way we work continues to evolve. Office usage across Europe has climbed back to 70% of pre-pandemic levels, yet full-week occupancy remains uneven. From Amsterdam to Milan to Paris, regional variations are shaping how employees return to office life.
Understanding these trends helps organisations create spaces that support fluctuating attendance, hybrid flexibility, and peak usage patterns. A strategic approach allows you to design a workplace that is agile, resilient, and reflective of your team's needs.
What Should a Workplace Strategy Include?
A successful workplace strategy goes beyond floorplans and furnishings. It takes a holistic view across three core environments:
Physical Environment: Layout, space planning, furniture, lighting - everything that supports how the space functions.
Behavioural Environment: Understanding how people use space and how workplace design can influence positive behaviours.
Virtual Environment: Ensuring digital tools and systems empower employees, wherever they work.
From IT infrastructure to leadership styles and remote work policies - every element plays a part in building a high-performing workplace.
Our Approach
To understand your wider challenges and opportunities, we recommend a structured process that helps define your requirements and guide decision-making. We engage with people across the organisation to ensure every strategy is:
- Tailored to your business. - Rooted in real behaviours and data. - Designed to support performance and wellbeing.
"The design captures the look and feel set out by Atlas Copco, delivering a state-of-the-art, sustainable facility. Since moving in, we’ve seen a 30% increase in occupancy—proving that a well-designed HQ boosts retention, attracts talent, and enhances workplace culture."
Workplace Strategy vs. Office Design vs. Office Fit-out
Workplace strategy is the foundation. It’s where we uncover the needs of your organisation, your people, and your ways of working. Using insight and data, we define what your space needs to achieve.
Once that strategic vision is in place, office design brings it to life. It’s the creative interpretation of the strategy, planning the layout, selecting materials, and shaping the environment to reflect how your business works and what it stands for.
Finally, office fit out is the delivery stage. This is where the plans are built into reality, covering everything from construction and finishes to technology and furniture. Fit outs can range from a basic (Category A) installation to a fully tailored (Category B) environment - and may be part of a full workplace transformation or a standalone project.
Together, these stages form a complete journey, but every one starts with strategy.
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